瓶裝水(飲料)的銷售計(jì)劃

瓶裝水(飲料)的銷售計(jì)劃（中國大學(xué)網(wǎng) www.msguai.com） Prospectus of selling bottled drinks瓶裝水(飲料)的銷售計(jì)劃Name：Prospectus of selling bottled drinks during sports meeting名稱：運(yùn)動(dòng)會(huì)瓶裝水銷售計(jì)劃Place：places around the gate of the playground that is allowed場(chǎng)地：操場(chǎng)門口General Superintendent：Annie Superintendents：Michelle Li,Sharon Hu,Jessica Lang,Georgina Liu The name of our group：Dream商業(yè)團(tuán)隊(duì)：夢(mèng)之隊(duì)Business plan statement：The sports meeting will be held during September twenty forth and twenty fifth in Suzhou high school.At that time all the students and teachers will take part in it.The demand of water will increase alot.We,as students from the A-level centre,can not only satisfy the demand of them but also have agood chance for us to exercise and learn,and also afantastic experience for the students who is going to do business in the future.商業(yè)計(jì)劃總述：XX中學(xué)運(yùn)隊(duì)會(huì)將于9月24，25日隆重舉行，屆時(shí)廣大運(yùn)動(dòng)員和老師都要參加，對(duì)水、飲料的需求即將大幅度增加，作為我們劍橋班的同學(xué)能組織這樣一次活動(dòng)不僅滿足了廣大師生的需求也給我班的每位參與者一次極佳的鍛煉和學(xué)習(xí)機(jī)會(huì)，更為那些將來從事商務(wù)的同學(xué)提供一次最有意義的鍛煉機(jī)會(huì)。Survey and analysis市場(chǎng)調(diào)查和分析：Suppose 2500 people will be in the sports meeting,and each one will buy 2bottled drinks every day,than the total amount is going to be 5000.If the market share is 25 percent,the sale amount will be 1250 bottles.運(yùn)動(dòng)會(huì)上需要供應(yīng)大量的瓶裝水，師生總?cè)藬?shù)為2500人，假設(shè)每人每天2瓶水，瓶裝水的消費(fèi)量將達(dá)到5000瓶，假設(shè)占領(lǐng)市場(chǎng)份額的25%，將會(huì)有1250瓶的銷售量。project項(xiàng)目Advantages and disadvantages優(yōu)勢(shì)和劣勢(shì)分析Dream夢(mèng)之隊(duì)competitors競(jìng)爭(zhēng)者Resources of customs客戶資源2500 persons.We are students,and easier to be closed than the outside venders.88客戶需求Market Requirement Competitors have the sells experience and knowing their requirement will be better than our survey.We will focus on several kinds of goods according our survey and change our timely according the actual selling and requirement situation.810銷售價(jià)格Prizingprofit is not our only target,so the price will be lower than Competitors but must keep balance.105地點(diǎn)和貨物發(fā)送PlaceMore familiar the sport events plaza,and can flexibly change and deliver to customers.105 The way to purchase進(jìn)貨渠道We can purchase through Sharons fathers the restaurant.It will be cheaper than the supermarket but similar to other competitors.Same time,the drinks can be sold in Sharons Fathers restaurant if we cannot sell out all.We can also sell to students by purchasing price after the event.58 The support of school學(xué)校支持We will get support from our school.108 Experience of the team團(tuán)隊(duì)經(jīng)驗(yàn)we have not the experience to sell and organize the similar event but much passion510 Support of Parents家長(zhǎng)支持We can get much support from our parents and teachers.All of us will be very happy to join it.We will try our best.100 Target for the plan計(jì)劃目標(biāo)Benefit is not the only,we would like to build our team and get practice for our future.100 conclusion總結(jié)根據(jù)以上分析，我們具有極大的優(yōu)勢(shì)完成這次計(jì)劃，并得到良好的鍛煉。We have the advantage to achieve our target and get the good experience for business.7654 Promotion and selling of the business商務(wù)推廣和銷售：Selling strategy：high quality service satisfy customersrequirement.銷售戰(zhàn)略：優(yōu)質(zhì)服務(wù)滿足客戶需求。Sells AND Promotion：Four vending desks and many flexible and moveable sells people for deliver on time and efficiency.Poster and slogan.銷售方法：預(yù)設(shè)4處銷售點(diǎn)，每點(diǎn)有4人進(jìn)行推廣和銷售，具有口號(hào)的海報(bào)宣傳。Responsibility：職責(zé)：Person for General Charge the plan and execution：overall for the project planning,operation and internal and external coordination and communication to complete the business plan.負(fù)責(zé)人：總體負(fù)責(zé)該項(xiàng)目的策劃，運(yùn)營(yíng)，對(duì)內(nèi)對(duì)外的協(xié)調(diào)和溝通，以完成商業(yè)目標(biāo)。Sells Manager：Selling with good awareness of service and selling skills to complete the sells task,and meanwhile providing the correct market and selling information and situation.銷售：采用良好的服務(wù)意識(shí)和技巧完成產(chǎn)品銷售任務(wù)，及時(shí)準(zhǔn)確提供供求信息。Supply chain：on time delivery,storage security and shipping correctly,ensure the balance between purchasing and selling.采購：負(fù)責(zé)進(jìn)貨準(zhǔn)時(shí)、儲(chǔ)存保管和發(fā)貨準(zhǔn)確，保證進(jìn)出產(chǎn)品數(shù)量平衡。Finance：Monitor and supervise the market sells satiation,ensure the balance between sells and income,provide the management proposal according the market and finance condition.財(cái)務(wù)：監(jiān)督和管理市場(chǎng)銷售情況，確保銷售數(shù)量和收入平衡。根據(jù)市場(chǎng)銷售情況提供正確的財(cái)務(wù)計(jì)劃。Finance analysis：see attached file財(cái)務(wù)分析：見附件

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