職場英語：Collaborative Principled Negotiation（3）

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　　Abstract

　　Negotiation is indispensable in our social life at any time and anywhere. International business negotiation has been playing an important role in our country’s economy development with the rapid proGREss of market economy

　　, the widen of reform and opening up and the enhancement of economic globalization and integration. However, the traditional negotiations guided by win—lose concept have prevented negotiations from proceeding easily and smoothly .so it’s necessary to introduce a new method for negotiation -----collaborative principled negotiation, to reach a win—win aGREement successfully .The thesis goes details into the four fundamental principles, application and advantages of this method with quoting international negotiation cases to help people have a better knowledge of it and use it appropriately and extensively.

　　Key words: problem, interests, options, criterion, application, advantages

　　Collaborative Principled Negotiation

　　Introduction

　　In the second half of the twentieth century , the rapid development of economy globalization and integration ,by promises of GREat benefits from free flow of people ,goods, services and capital, have mingled all countries and areas into one interdependent and interrelated body. Resolving political, especially economy disputes and conflicts by peaceful means based on equality and mutual benefit has prevailed in international affairs since countries started to view each other as partners and cooperators rather than adversaries and antagonists. Some scholars and social workers begin advocating a brand new idea, which win—win concept. Collaborative principled negotiation based on mutual success and convergence of interests is a typical example of this concept .Practices demonstrated its high effectiveness in dealing with disagreement and conflicts in international business negotiation ,therefore, it has become widely accepted.

　　1. Overview of collaborative principled negotiation

　　Negotiation is regarded as an important and necessary social activity, especially in international business negotiation, a GREat impulse to social economic development in our modern life. In view of the abuse of traditional win---lose concept of business negotiation, we advocate a brand new method of collaborative principled negotiation, a win---win concept to improve the efficiency and fairness of business negotiation.

　　Negotiation is the process whereby interested parties resolve disputes, aGREe upon courses of action, bargain for individual or collective advantage and attempt to craft outcomes which serve their mutual interests.

　　Collaborative principled negotiation is also commonly known as Harvard principled negotiation, which is developed by Roger Fisher and William Ury in the book Getting to Yes published in 1981.The core and spirit of the method is to reach a solution beneficial to both parties by way of stressing interests and value not by way of bargaining. The method of principled negotiation developed at the Harvard Negotiation Project is to decide issue on their merits rather than through a haggling process focused on what each side says it will and won’t do .It suggests that you look for mutual gains whenever possible, and that where your interests conflict, you should insist that the result be based on some fair standards independent of the will either side. The method of principled negotiation is hard on the merits, soft on the people. It employs no tricks and no posturing. Principled negotiation shows you how to obtain what you are entitled to and still be decent. It enables you to be fair while protecting you against those who would take advantage of your fairness. When the interests.
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