Online Cover Letter

     With more employers posting jobs online, it’s likely you will be faced with submitting an online cover letter through email. Generally speaking, an online cover letter should always be used whenever responding to a job posting found online or if specifically requested by the employer. While online cover letters are just as important as print cover letters, and follow the same basic rules, they come with some special considerations.

     Online cover letters are shorter. An online cover letter should be two to three paragraphs and under 150 words. The idea is that your cover letter should not be any longer than one screen in length (the employer should be able to read it in full without having to scroll down his or her screen).

     Make the most of an email subject line. Don’t just leave the subject line blank or insert a job number unless that’s what you’re instructed to do. Use the subject line to sell yourself. For example, if you’re applying for a sales position, in your subject line say something like “Experienced Salesperson for Executive Sales position.”

     Use plain styling. While some email allows special formatting, many will not recognize specialized text, bullets, tabs, boldface text or formatted text.

     Email your cover letter to a friend before sending it to your employer. This will give you an opportunity to make sure the formatting and content look okay on the receiving end.
Use job-specific keywords. As with online résumés, using critical keywords will enhance the likelihood that your cover letter and résumé will get noticed in a future database search.
Maintain a professional tone. Email is often written more casually. Remember that this is not an email to your friend or family member. Avoid using abbreviations, slang, wild colors, emoticons (happy faces, hearts, etc.), inspirational quotes as part of your signature or any other everyday email techniques.
 

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