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亞馬遜將開(kāi)首家線下雜貨店
Amazon has revealed plans for a grocery shop without a checkout process, where customers will instead pay for the goods they have selected via an app.
亞馬遜計(jì)劃開(kāi)設(shè)一家不設(shè)收銀臺(tái)的實(shí)體雜貨店，顧客挑選好商品后通過(guò)應(yīng)用支付即可。
The Just Walk Out shopping experience uses the same types of technologies found in self-driving cars.
這種“即選即走”的購(gòu)物模式使用了與無(wú)人駕駛汽車(chē)同類(lèi)型的科技。
The system detects when items are taken or returned to shelves and tracks them in a virtual shopping trolley.
當(dāng)顧客從貨架上取下或放回商品時(shí)，該系統(tǒng)可以檢測(cè)到變化，并在虛擬的購(gòu)物車(chē)中記錄商品行蹤。
Once the shopper leaves the store, their Amazon account will be charged and receipt sent to them.
一旦顧客走出商店，他們的亞馬遜賬戶就會(huì)被扣除相應(yīng)的消費(fèi)額，并收到收據(jù)。
The first shop is expected to open to the public in Seattle in the US in early 2017.
2017年年初，位于美國(guó)西雅圖的第一家亞馬遜實(shí)體雜貨店將有望對(duì)公眾開(kāi)放。
"Grocery retail is a crowded sector, and customers have incredibly high expectations of the Amazon brand," said Natalie Berg, an analyst at Planet Retail.
星球零售咨詢機(jī)構(gòu)分析師娜塔莉伯格說(shuō)道，“百貨零售市場(chǎng)飽和，而顧客對(duì)亞馬遜的線下銷(xiāo)售格外期待�！�
"If they're going to differentiate, they'll need to translate the fantastic customer experience that they have created online in a physical store setting. This is no easy feat. Removing the traditional checkout process does exactly that."
“如果亞馬遜想要獨(dú)樹(shù)一幟，他們需要將其在線上創(chuàng)造的超凡購(gòu)物體驗(yàn)落實(shí)到實(shí)體銷(xiāo)售中。這絕非易事，但摒棄傳統(tǒng)收銀程序這一舉措?yún)s的確做到了這一點(diǎn)�！�
Customers will swipe into the store using the Go app. It will use computer vision, sensors and deep learning algorithms to keep track of what customers are picking up off the shelves.
顧客將通過(guò)Amazon Go軟件(掃碼)登入商店。系統(tǒng)將會(huì)使用機(jī)械視覺(jué)、感應(yīng)器和深度學(xué)習(xí)算法來(lái)跟蹤記錄顧客從貨架上選取的商品。
Amazon has spent four years developing the shop.
亞馬遜已投入四年時(shí)間研發(fā)這一實(shí)體百貨店。
"Despite significant investment in store technology, the checkout experience has been largely ignored," said Ms Berg.
伯格表示，“盡管商家在商店的技術(shù)層面投資巨大，但顧客的結(jié)賬體驗(yàn)卻一直以來(lái)被大大忽略了，”
"Retailers have made a lot of progress on mobile payments as a standalone option; however, very few have been successful in moving towards a comprehensive mobile wallet and thereby addressing the problem of long queues. This is where Amazon comes in."
“零售商們視野狹隘，在實(shí)現(xiàn)移動(dòng)支付上勞心勞力，卻寥寥有人致力于全程電子支付，以解決排隊(duì)長(zhǎng)龍的問(wèn)題。而這便是亞馬遜的獨(dú)到之處�！�
The shop will offer ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by on-site chefs or by local kitchens and bakeries.
亞馬遜這家便利店還將提供即食的一日三餐和零食小點(diǎn)，均由廚師現(xiàn)場(chǎng)制作或當(dāng)?shù)氐牟蛷d和西點(diǎn)店烹飪。
Grocery essentials such as bread and milk will also be on sale alongside Amazon Meal Kits, with all the ingredients needed to make a meal for two in about 30 minutes.
諸如面包牛奶一類(lèi)的生活必需品，以及所有快速制作一頓二人餐所需的食材，也將在餐包一旁出售。
This is not the first time a grocery retailer has attempted innovation in the US.
這并不是百貨零售商在美國(guó)的首次創(chuàng)新。
Tesco disposed of its Fresh & Easy shops in 2013 after the small convenience stores focused on healthy foods proved unpopular with US shoppers more used to extensive choice.
樂(lè)購(gòu)旗下的新鮮便利超市(Fresh & Easy)主營(yíng)健康食品，但在偏好廣泛商品選擇的美國(guó)消費(fèi)者中遇冷，遂在2013年被樂(lè)購(gòu)轉(zhuǎn)讓。
Amazon already has physical book shops in the US.
亞馬遜已在美國(guó)開(kāi)設(shè)了實(shí)體書(shū)店。
But some users feel the company has not quite got the retail experience right, saying it feels more like an "annex to a website".
但一些用戶覺(jué)得亞馬遜沒(méi)有找對(duì)零售業(yè)的方向，認(rèn)為實(shí)體書(shū)店更像是“網(wǎng)站的一個(gè)附屬品”。
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